If you’re creating a fact sheet for investors or internal reporting, consider expanding this section to show your growth and attach an investment table. For startups that may not have enough data to work off of, use applicable industry related metrics that showcase the potential of your idea. These metrics could address the methodologies through which you will measure success, such as conversion, retention, and churn rates. Show relevant and overarching metrics that are based on normalized data captured over the course of a significant amount of time. Lay out the Key Metrics that represent your progress. You can also insert a table to show more detailed dates and metrics. This gives an overview of your progress and adds credibility to your business and product.
Write down turning points for your company: product launches, fundraising rounds, sales and revenue milestones, usage metrics. Listing out your milestones gives both the team and your stakeholders a sense of your organization’s accomplishments.
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